Obsessive-compulsive readers of my blog will have noticed that there is a link to Karine Joly’s blog on web, marketing, and PR in higher ed,强迫读者，我的博客会注意到，有一个环节卡林纳joly的博客网络，市场营销和公关在高等教署， collegewebeditor.com . 。 She describes the site as “News, tips and, hopefully, some good ideas for people taking care of websites and online marketing in colleges and universities.” Why am I reading something most intended for college administrators and web marketers?她描述了土地，作为"的新闻，秘诀，并希望一些好的想法的人，照顾网站和在线营销高等学校。 "我为什么要读的东西大部分为高校管理者和网络营销？ Because simply put, I’m one of those people being marketed to (prospective students), and it pays to be savvy.因为简单地说，我一个人销售给（未来的学生） ，并支付给被精明。 Joly is my primary source for scintillating new university online marketing practices. joly是我的主要来源为闪烁新大学线上行销手法。

Joly wrote an article for University Business recently, titled joly撰文大学商最近，名为 License to Recruit? : Admissions-sponsored student blogging can get real results for your institution. 许可证招聘？ ：入学赞助学生博客可以得到实实在在的效果，为你的机构。 As I have been developing this blog, I’ve stumbled upon the varied blogging efforts that many colleges have deployed to boost visibility and offer a quick glance into student life.正如我一直在开发这个博客来，我偶然发现他们不同的博客的努力，许多高校已调派提高能见度，并提供迅速浏览到学生生活。 These can be a little sanitized sometimes, though they’re still a head above the usual college-offered fare.这些可以是一个小消毒，有时候，虽然他们仍然是一个头以上的一般大学生提供优惠。 The article quotes Bob Robertson-Boyd, web manager at Capital University, as saying “Interaction between these audiences is inevitable and already occurring elsewhere, so why not facilitate the conversations and take advantage of it on our own websites?” Obviously it is in the best interest of college administrators to leverage an online student presence to their marketing advantage.文章行情鲍勃罗伯逊-博伊德，网站经理在首都医科大学，口说"的互动关系，这些观众是不可避免的，并已经出现在其他地方，那么，为什么不便于交谈，并利用它我们自己的网站？ ： "很显然，这是在最佳利益学院管理员杠杆在线学生在场，以自己的营销优势。

Tying in to Joly’s article is a study from Noel-Levitz about e-recruiting which I think is also very interesting:绑在以joly的文章是一种学习，从NOEL值- levitz关于电子招聘，我觉得也很有意思： E-Recruiting Practices Report电子招聘的做法报告 . 。 The report’s splash page has several “key facts” it lists, repeated here:该报告的泼水节页有几个"关键事实" ，它列出了，在此重复：

• Less than one-third of campuses have adopted cutting-edge tools for e-recruitment such as blogging space and chat rooms.只有不到三分之一的大学校园已采用最先进的工具，为电子招聘等博客空间和聊天室。
• Purchasing students’ e-mail addresses is common at four-year institutions (nearly 80% follow this practice) but not at two-year institutions (11%).购买学生的电子邮件地址是常见的，在为期4年的院校（近百分之八十，采取这种做法） ，而不是在为期两年的机构（ 11 ％ ） 。
• Collecting e-mail addresses from parents is less common, with just 30 percent of institutions following this practice.收集电子邮件地址，父母是不太常见的，只有30 ％的机构以下这种做法。
• Just over 40 percent of institutions collect applicants’ cell/mobile numbers.刚刚超过40 ％的机构收取申请人细胞/移动电话号码。
• At four-year institutions, more than half of prospective students use electronic applications.在为期4年的机构，半数以上的准学生使用电子申请。
• A significant number of prospective students who use electronic applications had made no previous contact with the institution.相当数量的准学生使用电子申请取得了以往没有接触过的机构。
• The vast majority of institutions (90%) are spending less than $50K/year to maintain admissions-specific content and services on their institution’s Web site.绝大多数院校（ 90 ％ ） ，是消费不到两美元50k/year ，以维持招生的具体内容和服务对他们的机构的网址。

I think it is important for schools to be aware of every side of their online face, because if they don’t give students a branded outlet for their thoughts on their experience, someone else will–someplace where the school has less of an eye on things, less control, and less influence.我认为这是很重要的，为学校必须知道的每一面，他们在网上面，因为如果他们不给学生具有自我品牌的价值，他们思考自己的经验，别人会- someplace所在学校有少着眼于事情，管得少，少的影响力。 Places like地方 The U美国 have student blogs which are not always as cheery as those the schools offer up.有学生博客，其中很多时候并不如樱桃的，因为这些学校提供了。 Our up-and-coming friends over at我们的行动和未来的朋友，在 Real Ivy真正的常春藤 are in something of a similar boat.在一些类似的船。 Personally, I regard those blogs differently from those “official” student blogs which I have found, because there is always the question of whether or not an apparition of an admissions officer is standing behind the student as they type away at those institution branded-portals.以我个人而言，对于那些博客不同于那些"官方"的学生博客，我找到了，因为总是存在与否的问题不是一个apparition的一个招生人员正站在后面的学生，因为他们远离型，在这些机构的品牌门户网站。 They are still useful resources, but they can sometimes lose some of their trustworthiness–just like tour guides–if their independence or motivation comes into question.他们仍然是有用的资源，但它们有时会失去他们的可信赖性，就像导游，如果他们的独立性或动机如何实施的问题。

There are then also of course the blogs kept by admissions officers or admissions offices; I like these because since we know exactly what we’re dealing with, there is no need to filter anything. 有那么也当然博客保存的招生人员或招生办公室，我想这些工作，因为既然我们确切地知道，我们和电脑打交道，所以没有必要过滤任何事情。 It’s just an interesting window into admissions. 这只是一个有趣的窗口，成为招生。

Links to all of these sites can also be found on the sidebar, if you don’t mind doing a bit of scrolling. 联系到所有的这些网站还可以发现，就在侧，如果你不介意做一点滚动。