Obsessive-compulsive readers of my blog will have noticed that there is a link to Karine Joly’s blog on web, marketing, and PR in higher ed,強迫讀者，我的博客會注意到，有一個環節卡林納joly的博客網絡，市場營銷和公關在高等教署， collegewebeditor.com . 。 She describes the site as “News, tips and, hopefully, some good ideas for people taking care of websites and online marketing in colleges and universities.” Why am I reading something most intended for college administrators and web marketers?她描述了土地，作為"的新聞，秘訣，並希望一些好的想法的人，照顧網站和在線營銷高等學校。 "我為什麼要讀的東西大部分為高校管理者和網絡營銷？ Because simply put, I’m one of those people being marketed to (prospective students), and it pays to be savvy.因為簡單地說，我一個人銷售給（未來的學生） ，並支付給被精明。 Joly is my primary source for scintillating new university online marketing practices. joly是我的主要來源為閃爍新大學線上行銷手法。

Joly wrote an article for University Business recently, titled joly撰文大學商最近，名為 License to Recruit? : Admissions-sponsored student blogging can get real results for your institution. 許可證招聘？ ：入學贊助學生博客可以得到實實在在的效果，為你的機構。 As I have been developing this blog, I’ve stumbled upon the varied blogging efforts that many colleges have deployed to boost visibility and offer a quick glance into student life.正如我一直在開發這個博客來，我偶然發現他們不同的博客的努力，許多高校已調派提高能見度，並提供迅速瀏覽到學生生活。 These can be a little sanitized sometimes, though they’re still a head above the usual college-offered fare.這些可以是一個小消毒，有時候，雖然他們仍然是一個頭以上的一般大學生提供優惠。 The article quotes Bob Robertson-Boyd, web manager at Capital University, as saying “Interaction between these audiences is inevitable and already occurring elsewhere, so why not facilitate the conversations and take advantage of it on our own websites?” Obviously it is in the best interest of college administrators to leverage an online student presence to their marketing advantage.文章行情鮑勃羅伯遜-博伊德，網站經理在首都醫科大學，口說"的互動關係，這些觀眾是不可避免的，並已經出現在其他地方，那麼，為什麼不便於交談，並利用它我們自己的網站？ ： "很顯然，這是在最佳利益學院管理員槓桿在線學生在場，以自己的營銷優勢。

Tying in to Joly’s article is a study from Noel-Levitz about e-recruiting which I think is also very interesting:綁在以joly的文章是一種學習，從NOEL值- levitz關於電子招聘，我覺得也很有意思： E-Recruiting Practices Report電子招聘的做法報告 . 。 The report’s splash page has several “key facts” it lists, repeated here:該報告的潑水節頁有幾個"關鍵事實" ，它列出了，在此重複：

• Less than one-third of campuses have adopted cutting-edge tools for e-recruitment such as blogging space and chat rooms.只有不到三分之一的大學校園已採用最先進的工具，為電子招聘等博客空間和聊天室。
• Purchasing students’ e-mail addresses is common at four-year institutions (nearly 80% follow this practice) but not at two-year institutions (11%).購買學生的電子郵件地址是常見的，在為期4年的院校（近百分之八十，採取這種做法） ，而不是在為期兩年的機構（ 11 ％ ） 。
• Collecting e-mail addresses from parents is less common, with just 30 percent of institutions following this practice.收集電子郵件地址，父母是不太常見的，只有30 ％的機構以下這種做法。
• Just over 40 percent of institutions collect applicants’ cell/mobile numbers.剛剛超過40 ％的機構收取申請人細胞/移動電話號碼。
• At four-year institutions, more than half of prospective students use electronic applications.在為期4年的機構，半數以上的準學生使用電子申請。
• A significant number of prospective students who use electronic applications had made no previous contact with the institution.相當數量的準學生使用電子申請取得了以往沒有接觸過的機構。
• The vast majority of institutions (90%) are spending less than $50K/year to maintain admissions-specific content and services on their institution’s Web site.絕大多數院校（ 90 ％ ） ，是消費不到兩美元50k/year ，以維持招生的具體內容和服務對他們的機構的網址。

I think it is important for schools to be aware of every side of their online face, because if they don’t give students a branded outlet for their thoughts on their experience, someone else will–someplace where the school has less of an eye on things, less control, and less influence.我認為這是很重要的，為學校必須知道的每一面，他們在網上面，因為如果他們不給學生具有自我品牌的價值，他們思考自己的經驗，別人會- someplace所在學校有少著眼於事情，管得少，少的影響力。 Places like地方 The U美國 have student blogs which are not always as cheery as those the schools offer up.有學生博客，其中很多時候並不如櫻桃的，因為這些學校提供了。 Our up-and-coming friends over at我們的行動和未來的朋友，在 Real Ivy真正的常春藤 are in something of a similar boat.在一些類似的船。 Personally, I regard those blogs differently from those “official” student blogs which I have found, because there is always the question of whether or not an apparition of an admissions officer is standing behind the student as they type away at those institution branded-portals.以我個人而言，對於那些博客不同於那些"官方"的學生博客，我找到了，因為總是存在與否的問題不是一個apparition的一個招生人員正站在後面的學生，因為他們遠離型，在這些機構的品牌門戶網站。 They are still useful resources, but they can sometimes lose some of their trustworthiness–just like tour guides–if their independence or motivation comes into question.他們仍然是有用的資源，但它們有時會失去他們的可信賴性，就像導遊，如果他們的獨立性或動機如何實施的問題。

There are then also of course the blogs kept by admissions officers or admissions offices; I like these because since we know exactly what we’re dealing with, there is no need to filter anything. 有那麼也當然博客保存的招生人員或招生辦公室，我想這些工作，因為既然我們確切地知道，我們和電腦打交道，所以沒有必要過濾任何事情。 It’s just an interesting window into admissions. 這只是一個有趣的窗口，成為招生。

Links to all of these sites can also be found on the sidebar, if you don’t mind doing a bit of scrolling. 聯繫到所有的這些網站還可以發現，就在側，如果你不介意做一點滾動。