30 Aug 8月 30日
Posted by Sam Jackson as张贴由Sam杰克逊 College 学院 , , marketing 市场营销
Remeber those Cornell admissions-sponsored blogs I wrote about记得那些康乃尔入学赞助的博客我写了约 a few days ago数天前 ? ? The Cornell Student Blogs are crashing and burning in public opinion, and there are a fair share of people who are more than happy to start roasting marshmallows and dance around the corpse.康奈尔大学学生的博客,是撞毁和燃烧在公众舆论,并且有一个公平分享的人谁是多于快乐开始焙烧棉花糖和舞蹈周围的尸体。 Strong language, but I’m seeing some strong reactions to these blogs, too.强烈的语言,但我看到的一些强烈的反应,这些blog ,太。
Our friend我们的朋友 Ryan Kellett瑞安奇力 at Middleburry tipped me off to the displeasure of the Cornell community with these six offending blogs.在middleburry打破我起飞不悦康奈尔大学与社会的这六个得罪的博客。 I hadn’t seen anything come up at my present Cornell-blog-weapon-of-choice, the我没有看到任何来在我现在的康乃尔-博客核武器的选择, Unofficial Cornell Blog非官方的康乃尔博客 (of Elliotback?). ( elliotback ? ) 。 I figured the Cornell blogosphere would be dominated by moving-in-getting-settled posts for at least another few days; not so. i想通康乃尔博客将是主导的移动,在获得解决的职位,至少另一个数天;并非如此。 Part of this must have been the op-ed which ran in the Cornell Daily Sun today, which really toasted the administration for their blogging implementation.这项工作的一部分,必须是被论坛版,其中然在康乃尔每日太阳报今天,这真的烤政府当局为他们的博客的执行情况。
I think this is a well-worded critique which should be read quite carefully, not just by Cornell admissions.我认为这是一个良好的措辞批判,这应该是相当仔细阅读,而不只是由康乃尔招生。
Flogging Blogs 笞刑的博客
Editorial Cornell Daily Sun Aug 30 2006 社论康乃尔每日太阳报2006年8月30日If the University is looking to better represent the undergraduate experience to prospective Cornellians, there may be a more effective way of accomplishing that goal.如果大学是寻找更好地代表本科的经验,向准cornellians ,有可能是一个更有效的方式完成这一目标。 On Monday,对周一, Cornell康乃尔 added six student blogs to its website, each intended to give outsiders a glimpse into life on The Hill through weekly anecdotes.补充六学生的博客,到其网站上,每一个打算让外界一窥生命的山上通过每周的轶事。 Lisa Cameron-Norfleet, program manager for developer relations at the Office of Web Communications, told The Sun that the blogging project was meant to spice up Cornell’s website.丽莎金马伦- norfleet ,项目经理为开发商关系办公室的网络通信,告诉孙认为,博客项目,意在香料了康乃尔的网站。
Indeed, a blog would be a great way to spice up the website — if the students selected were likely to write anything spicy.事实上,博客会成为一个伟大的方式香料了网站-如果学生选择的有可能写什么辣。
Instead, what we will see on the website will probably be bland, near-advertisements for the University.相反,我们将看到在该网站可能会平淡,近广告为大学。 The criticism here is not of the writing ability of the students chosen or that we expect a lack of sincerity; rather, it is that the applicant pool was limited only to students who already promote the Big Red on a regular basis.这里的批评是不是写作能力的学生选择或我们期望缺乏诚意;相反,它是申请人池是只限于学生谁已经推动大红色的定期的基础上。 Only those who serve as campus tour guides, members of the Cornell Tradition or Undergraduate Admissions employees were eligible for the job.只有那些谁担任校园导游,成员康乃尔传统或本科生招生雇员有资格的工作。
Tour guides go through a three-round competitive screening process to see who can spread the most Cornell cheer.导游经过3轮竞争的筛选过程,看看谁可以传播最康乃尔助威。 And Undergraduate Admissions employees are redundant, since they act as liaisons to the very people these blogs are intended to attract.和本科生招生雇员是多余的,因为他们作为联络员,以非常人这些博客是为了吸引。 […] [ … … ]
That op-ed wasn’t all, though.这专栏版是不是全部,虽然。 Christian Montoya wrote on his基督教蒙托亚上写道,他 9apart blog 9apart博客 a very heated critique complementing this op-ed, which I again pretty much entirely agree with.一个非常激烈的批判,补充这专栏版,我再次几乎完全同意。 This snippet focuses on the fact that all six bloggers already appear in promotional roles for the school.此片段侧重于一个事实,即所有6博客已经出现在了宣传作用,为学校。
I heard about the project via my fianceé who is a Cornell Tradition member, but she was never able to figure out why she was invited and I was not.我听到有关该项目经我fianceé谁是康乃尔传统的会员,但她从来没有能够弄清楚,为什么她被邀请和我不是。 I really wish I had known, because I applied for nothing .我真希望我知道,因为我申请无关 。 Obviously Cornell wasn’t looking for a broad perspective; they were looking for students who are already mouthpieces for Cornell.康乃尔显然不是寻找一个广阔的视野;他们正在寻找的学生是谁的喉舌,已经为康乃尔。
Christian picked out one line from the Op-Ed which I am going to repeat, since I agree that it tells the whole story: “… in trying to maintain a positive face for the student body, they’ve chosen a group that does not truly represent the breadth of that body.”基督教挑选出一条线从论坛版,我不再重复,因为我同意它告诉整个故事: “ … …在试图保持积极面对,为学生团体,他们所选择的一组,这并不真正代表的广度,该机构“ 。
This seeming failure to launch brings us back to what I keep saying and trying to stress to some of my institutional readers– authenticity is more important for good PR than anything else .这似乎是失败的推出使我们回到我一直说,试图胁迫我的一些体制读者- 的真实性,更重要的良好的公关比任何事情都重要 。
Late arrivals: The aforemention Cornell Blog finally said something about this whole sordid affair. 迟到: aforemention康乃尔博客终于说了一些关于这整个龌龊的事。
The short of it is that the Cornell University Student Blogging Project is just a watered down PR machine written by a gang of unfocused novice bloggers.短期的,那就是康奈尔大学的学生博客项目只是一个淡化的公关机器写了一帮分散的新手博客。
Blah.布拉赫。
11 Responses 11回应
Morgan 摩根
August 30th, 2006 at 7:23 pm 2006年8月30日在下午7点23分
1 1“authenticity is more important for good PR than anything else” “真实性是更重要的良好的公关比任何事情都重要” 。
Amen.阿民。
Authenticity is still really scary for a lot of Admission and PR folks.真实性仍是真正可怕的,为大量的入学和PR的乡亲。 We don’t use blogs at my school precisely because we know they would have to be *real.* We go out and look at our students MySpace and LiveJournal writings and imagine them with the college logo blazoned across the top.我们不使用博客,在我的学校,正是因为我们知道他们将须* *我们真正走出去看看我们的学生MySpace和线上的著作和想象他们与学院的标志blazoned全国首位。 More often than not, we come away scared.更多的,往往不是我们来到远离害怕。 I did that today and found two things frightening: 1) The MySpace user group for our school features two main images: pigs screwing and some guy in a closed motorcycle helmet smoking 2) Clicking to the first MySpace journal page off of that group and I find that the biggest graphic in the whole layout is a picture of a guy slurping on his resin-brown bong.我今天发现两件事,可怕的: 1 ) MySpace上用户群为我们的学校特点的两个主要图片:猪拧和一些家伙在一个封闭的摩托车头盔吸烟2 )按一下以第一MySpace上杂志的网页关闭该集团的我发现最大的图形在整个布局是一个图片一个家伙slurping对他的树脂-布朗奉。
RUN AWAY!!!跑掉!
Sure, there’s lots of good stuff too, and even the bad stuff is RELEVANT and AUTHENTIC, but I don’t think many institutions are ready to invite real-life, open discussion of the good and bad in campus culture to their official namespace.当然,有很多的好东西太多,甚至是坏的东西是相关的和真实的,但我不认为,许多机构已准备就绪,邀请现实生活中,公开讨论的有好有坏,在校园文化建设,以它们的官方名字空间。 And, honestly, the reason is not to fool or deny prospective students at all–it’s parental, donor, administrator, and media opinions that drive these decisions (sad but true).和,坦白说,原因是没有欺骗或拒绝未来的学生在所有它的父母,捐助者,管理员,和媒体的意见,推动这些决定(难过,但真正的) 。
So the best bet for learning about colleges via blogging will probably remain third-party and personal sites.因此,最好的学习有关高校通过博客可能会继续第三党和个人网站。 Officially sanctioned blogs are most likely going to read like viewbooks in first person and without the glossy photos.官方认可的博客是最有可能去阅读像viewbooks在第一人称和没有光泽的照片。
Sam Jackson 山姆杰克逊
August 30th, 2006 at 10:23 pm 2006年8月30日在下午10时23分
2 2Morgan, thank you so much for your insight.摩根,谢谢你这么多为您的见解。 I’m just going to add a comment here to what, acknowledge that I check comments?我只是要添加一个在这里评论什么,承认我检查意见? I’m not sure.我不知道。 I sent you a long e-mail comment response, because it was as long as some of my longer POSTS, let alone comments.我发给你一个长期的电子邮件评论的回应,因为它是只要我的一些较长的文章,更遑论评论。 So: thank you for the inspiration.所以:谢谢你的灵感。 Expect to see it tomorrow or perhaps later tonight.期望看到它,或许在明天或今晚稍后。
Joe Gaylor 乔盖洛
August 30th, 2006 at 11:26 pm 2006年8月30日在下午11时26分
3 3Sam, I would love to see your response to Morgan’s comment if that’s OK… I totally agree with what Morgan has said “it’s parental, donor, administrator, and media opinions that drive these decisions”三,我喜欢看到您的回应摩根的意见,如果的确定…我完全同意什么摩根说, “它的父母,捐助者,管理员,和媒体的意见,推动这些决定”
Sam Jackson 山姆杰克逊
August 30th, 2006 at 11:32 pm 2006年8月30日在下午11时32分
4 4Hey, I realized I was really nonspecific with my use of the word “it” in my last comment, such was my urgency to post it.嘿,我意识到我是真的非特异性与我一词的使用“它”我在去年的评论,例如是我的迫切性后。 Extra-sad since I broke my AJAX comments somehow, something like that.课外难过,因为我打破了我的AJAX评论在某种程度上,类似的东西。 I woke up this morning and they were very angry with me and have been on and off all day. i醒来今天上午,他们非常愤怒,与我已和关闭一整天。 I am planning to try a big update tonight anyways so we’ll see… what happens with that.我打算尝试的一大更新,今晚anyways ,所以我们会看到…会发生什么情况。
What I MEANT to say, Joe, was that my email will be made into a POST tonight or tomorrow morning!我的意思就是说,乔,是我的电子邮件将成为邮政今晚或明天早晨! So you, and everyone else, will of course get to see it.所以你,每个人都一样,当然会得到才能看到它。 Let me just edit it for clarity a little bit.让我编辑它的清晰度一点点。 Patience!耐心等待!
Sneak site update preview?偷渡来港的网站更新预览? Comment subscription.评论订阅。 Ooooh, ahhh. ooooh , ahhh 。
Joe Gaylor 乔盖洛
August 30th, 2006 at 11:43 pm 2006年8月30日在下午11时43分
5 5Sounds good Sam, look forward to it as always听起来很好的心,期待着它一如往常
Life on the Hill: the Community Responds « president of facebook 生命的山:社会回应«主席的脸谱
August 31st, 2006 at 10:46 am 2006年8月31日在上午10时46分
6 6[…] Let’s see what prospective students think. [ … … ]让我们看看什么未来的学生认为。 Sam Jackson: This seeming failure to launch brings us back to what I keep saying and trying to stress to some of my institutional readers–authenticity is more important for good PR than anything else.山姆杰克逊:这似乎是失败的推出使我们回到我一直说,试图胁迫我的一些体制读者-的真实性,更重要的良好的公关比任何事情都重要。 […] [ … … ]
alex payne 徐家佩恩
September 6th, 2006 at 11:54 pm 2006年9月6日在下午11时54分
7 7I’m one of those cornell bloggers you’d like to roast over a fire.我一人康乃尔博客您想要烧了,小心防火。 Honestly though bring yourself over to my blog (don’t let your inflated ego weigh you down) read the disclaimer that I wrote first - it’s the second to most recent entry - then read as much as you’d like and tell me the propaganda and lack of authenticity I’m spurting out.坦白说,虽然自己带来超过我的博客(不要让您的膨胀,自我衡量你)阅读免责声明说,我写的第一-它的第二个最近期入境-然后阅读高达您想要告诉我宣传和缺乏真实性,我很突出。
Sam Jackson 山姆杰克逊
September 7th, 2006 at 12:44 am 2006年9月7日在上午12时44分
8 8Alex,徐家,
Thanks for reading.感谢读。
I don’t expect you to have read all the comments on the Cornell posts on my site, but I’ve elaborated in them my feelings on the issue in conversations with some of your fellow bloggers and excerpts from emails with your peers.我不期望你看过所有的评论,康奈尔大学的职位对我的网站,但我已经阐述了他们的感情,我就这个问题交谈与您的一些研究员和博客摘录电子邮件与您同行。 I wrote Caroline something on her blog and had a little e-mail comment chat with Jenna.我写的东西加在她的博客并进行了小电子邮件评论聊天室,与珍娜。 The Jenna dialogue covers much of it all… that’s available here:该珍娜的对话,涵盖了大部分的这一切…说的可在这里: http://www.samjackson.org/college/2006/08/31/donor-dollars-trump-interests-prospective-students-student-blogging-arena/#comment-78 http://www.samjackson.org/college/2006/08/31/donor-dollars-trump-interests-prospective-students-student-blogging-arena/ #评论- 78
I still read your blog, by the way.我仍然阅读您的博客,方式。 I just wish you’d use a few more line breaks to make it easier for me TO read.我只想您必须使用多几个换行符,以使其更易于为我读。 I still read it, though, rest assured.我仍然读它,虽然,放心。
What I am trying to convey is that it is not so much that I feel it is neither a “propaganda” feel nor a lack of authenticity prima facie which hamstrings the usefulness of the blog project; I’m just disappointed with some of the choices I have seen you bloggers make in terms of what you choose to write about.什么我想传达的是,这是没有这么多,我觉得它是既不是“宣传”感觉,也不是缺乏真实性的表面证据,其中hamstrings的用处的博客项目;我只是感到失望与一些的选择我看过你的博客作出的条款是什么,你选择写。 But, blogs are blogs, and yours is yours–write about whatever you like.但,博客是博客,和你的是你-写任何您喜欢的。 I just sometimes wish they could be a little less superficial seeming and in being more reflective reveal more about real life at Cornell.我只是有时想,他们可能会少一些表面看似和在被更多地反映透露更多关于现实生活中在康奈尔大学。
Quoting from my other comment…引用我的其他评论…
Don’t make things black and white.不要把事情黑与白。 You can offer more insight into life at Cornell than you do now without tarnishing the school’s name.您可以提供更深入生活,在康奈尔大学比你现在要做的,没有玷污了学校的名称。 Don’t think so poorly of your audience that we can’t understand or don’t want to read about something besides superficial fluff.不这样看不好您的观众认为,我们无法理解,或不想以阅读有关的东西,除了表面的绒毛。
But, really, my last question: Did you actually read this entry you just replied to?不过,说真的,我的最后一个问题:你实际上是阅读这本进入你刚才回答? I didnt’ say anything particularly negative about any of you bloggers in this post. i didn't '说什么,特别是负面的任何您的博客在这个职位。 It was just a collection of sentiments on the internet / from daily sun / etc demonstrating the backlash the blogs were receiving in some quarters.它只是一个收集的情绪,在互联网上/从每日太阳报/等展示反弹,博客正在接受在一些宿舍。 Now, other posts of mine have a little bit more bite to them… or were you addressing those at the same time?现在,其他职位的矿井有一点点更多的咬他们… …或你解决这些在同一时间内? Because really, I do give you guys credit for trying, and I’m still reading, hoping things will improve.因为真的,我给你们的功劳尝试,我仍然读,希望事情会有所改善。 One of your fellow bloggers, after we spoke, agreed that there were some ways to improve their blog and thanked me for my input, especially since as a prospective student I’m part of your target audience.您的其中一个研究员博客后,我们的发言,一致认为,有一些方法来改善他们的博客,并感谢我的投入,特别是因为作为一个准的学生,我的一部分,您的目标受众。 I’m sorry if I come off as unduly harsh, but your blog isn’t perfect (neither is mine) and I still think you should be thinking more about your audience.我很抱歉,如果我来小康为过于苛刻,但您的博客并非十全十美(既不是煤矿)和我仍然认为你应该思考更多地了解您的观众。
Thanks again for stopping by.再次感谢停车。
Donor dollars trump interests of prospective students in student blogging arena at the Sam Jackson College Experience 捐助国美元特朗普的利益,未来的学生在学生的博客舞台,在山姆杰克逊学院的经验
September 30th, 2006 at 9:54 am 2006年9月30日在上午09时54分
9 9[…] Now, moving on to the content again… here is the comment Morgan made, excerpted from my recent post”Cornell Student Blogs Crashing and Burning.” The comment is on student blogging generally and why, despite my begging, the world won’t see too many truly honest student blogs blessed and promoted by colleges anytime soon. [ … … ]现在,移动就到内容再次…这里是摩根所作的评论,摘自我最近邮报“康乃尔学生的博客,崩溃和烧毁”的评论是对学生的博客,一般和为什么,尽管我行乞,世界韩元'吨看到太多真正诚实的学生的博客,祝福和推动高校随时很快。 “authenticity is more important for good PR than anything else” […] “真实性是更重要的良好的公关比任何事情都重要” [ … … ]
shelly 谢利
December 11th, 2006 at 12:28 pm 2006年12月11日在下午12时28分
10 10i like the whole college experiance good and bad you always make it through我想整个学院experiance有好有坏,你总是使它通过
shelly 谢利
December 11th, 2006 at 12:30 pm 2006年12月11日下午12时30分
11 11college isnt such a bad thing you just need to focus on the good things in life学院isn't ,例如一件坏事你只需要专注于办好事,在生活中
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Who is Sam Jackson?谁是萨姆杰克逊?
Kind words about my blog:客气话对我的博客:
Andrew Careaga calls it “郑家富careaga称之为“ a service to all of us in the higher ed marketing business.”一项服务,大家都在较高的教育署营销业务“ 。
Christian Long says it has “基督教长说,它“ dramatically inspired college admissions folks to take notice大大激发了大学入学的乡亲采取公告 ” “
Bob Johnson says “鲍勃约翰逊说: “ I like [it] because I agree with so much of what he says.我喜欢[它] ,因为我同意有这么多的是什么,他说。 ” and that “Paying attention what Sam writes will let you focus more closely on students who will actually attend your school.” “ , ”注重什么山姆写道将可让您更注重对学生的紧密合作,谁实际上会参加你的学校“ 。
Karine Joly says my witty and fresh style “ karine joly说我的风趣和新鲜的风格“ offers a rare glimpse at the mind of our elusive prospective students提供了一个难得的瞥见在我们心中的难以捉摸的准学生 ” “
and TargetX calls my blog “和targetx呼吁我的博客“ good reading良好的阅读 ” and me “wise-beyond-my-years.” “和我”聪明-超越-我-年“ 。
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