Let me begin this post by thanking Morgan Davis of首先，請允許我這個職位的感謝摩根戴維斯 Erelevant erelevant for a very insightful comment which has once again conjured a response from me which I am reappropriating for the front page.為一個非常有見地的評論，再次conjured回應我，而我reappropriating為頭版。 I love the discussions I have with readers, which is why I would encourage more of you to interact a little bit!我愛的討論，我已與讀者，這就是為什麼我會鼓勵更多的互動，你一點點！ You might learn something from each other, too.您可能會學到一些東西，從對方，太。 In the past three days, I’ve had visitors from 150+ colleges and universities across the USA and Canada: I see you!在過去3天，我已經旅客150 +高校全面美國和加拿大：我看到你！ Embrace the new web and share your thoughts!樹立新的Web和分享您的想法！ I respond to everything.我回應一切。

Now, moving on to the content again… here is the現在，移動就到內容再次…這裡是 comment評論 Morgan made, excerpted from my recent post”摩根提出的，摘自我最近郵報“ Cornell Student Blogs Crashing and Burning康乃爾學生的博客，崩潰和燒毀 .” The comment is on student blogging generally and why, despite my begging, the world won’t see too many truly honest student blogs blessed and promoted by colleges anytime soon. “的評論是對學生的博客，一般和為什麼，儘管我行乞，世界將不會看到太多的真正誠實的學生的博客，祝福和推動高校隨時很快。

“authenticity is more important for good PR than anything else” “真實性是更重要的良好的公關比任何事情都重要” 。

Amen.阿民。

Authenticity is still really scary for a lot of Admission and PR folks.真實性仍是真正可怕的，為大量的入學和PR的鄉親。 We don’t use blogs at my school precisely because we know they would have to be *real.* We go out and look at our students MySpace and LiveJournal writings and imagine them with the college logo blazoned across the top.我們不使用博客，在我的學校，正是因為我們知道他們將須* *我們真正走出去看看我們的學生MySpace和線上的著作和想像他們與學院的標誌blazoned全國首位。 More often than not, we come away scared.更多的，往往不是我們來到遠離害怕。

Sure, there’s lots of good stuff too [on MySpace], and even the bad stuff is RELEVANT and AUTHENTIC, but I don’t think many institutions are ready to invite real-life, open discussion of the good and bad in campus culture to their official namespace.當然，有很多的好東西太多[在MySpace上] ，甚至壞的東西是相關的和真實的，但我不認為，許多機構已準備就緒，邀請現實生活中，公開討論的有好有壞在校園文化，以它們的官方名字空間。 And, honestly, the reason is not to fool or deny prospective students at all–it’s parental, donor, administrator, and media opinions that drive these decisions (sad but true).和，坦白說，原因是沒有欺騙或拒絕未來的學生在所有它的父母，捐助者，管理員，和媒體的意見，推動這些決定（難過，但真正的） 。

So the best bet for learning about colleges via blogging will probably remain third-party and personal sites.因此，最好的學習有關高校通過博客可能會繼續第三黨和個人網站。 Officially sanctioned blogs are most likely going to read like viewbooks in first person and without the glossy photos.官方認可的博客是最有可能去閱讀像viewbooks在第一人稱和沒有光澤的照片。

I read this and was sad to realize how true it was. 我看了這是可悲的是如何真正實現它。 So, through my tears of naiveté, I typed up an e-mail response. 因此，通過我的淚水naiveté ，我輸入了一個電子郵件的回應。 Here’s that response, lightly edited: 這裡的反應，輕易編輯：

Thanks for the inspiration!感謝靈感！ I started thinking again about the looming danger of too much of the wrong kind of information about a school.我開始思考再次約迫在眉睫的危險，太多的錯種的資料，一所學校。 Certainly photos of bong collections and voyeur shots are in vogue when it comes to social networking, but would absolutely not do for a visible school-affiliated blog.當然，照片奉集合和voyeur桿是在時尚，當談到社交網絡，但絕對不會做一個有形的學校所屬的博客。

A polished admissions blog might pretend to target the same audience as these great unofficial ones (prospective students, others) but we’re not lambs to the PR slaughter here.一拋光招生博客可能是假裝的目標相同的受眾，因為這些偉大的非官方的（未來的學生，其他人） ，但我們不是羔羊，以公關屠宰這裡。 High pageviews and visit counts will be a consequence of high profile links to the blogs; plaster them on the main site and all those applicants are going to look at them, whether they derive any value from them or not.具有較高的綜合瀏覽量和訪問計數將是一個後果，高調地鏈接到博客;石膏他們對主要網站和所有那些申請人去看看他們，無論他們獲得任何價值，從他們或沒有。 If a school was seeking to fill its ranks with witless dupes, then these might be fantastic recruitment paths.如果一所學校正在尋求以填補其職級與witless dupes ，那麼這可能是神奇的招聘途徑。 To the best of my knowledge, they’re not.以最好的據我所知，他們沒有。

WWC’s MySpace page sounds like somewhere that future careers go to die, which brings me to my point here, about juggling authenticity with donor-savvy image. wwc的MySpace網頁聽起來像是某個將來的擇業到死，這使我想到了我的意思在這裡，約玩弄的真實性與捐助國巴黎人的形象。 Now if bloggers were given free reign (sans criminally defamatory / libelous remarks, etc.) but were carefully instructed as to the high visibility of the blogs, the long half-life of internet content, and the potential pitfalls that derive from that combination… I think that in additional to a primary screening one could fairly recruit a worthy group of bloggers to write about their time at any school.現在，如果博客提供免費的統治（ SAN的刑事責任誹謗/中傷的言論，等） ，但仔細指示，以高的能見度，博客，長期的半衰期為互聯網內容，以及潛在的陷阱，由此產生的組合…我認為，在額外的一個初步篩選可以相當招聘一位值得組的博客寫關於他們的時間，在任何學校。 Brown admissions wouldn’t want to provide free hosting for pictures of EMTs from SPG, obviously.布朗招生不希望提供免費代管的照片， emts從spg ，顯然。

Now, it’sa big leap to say that bloggers would write favorable things about the school for fear of being “dooced” during their tenure at future jobs.現在，這是大躍進說，博客會寫有利的事情，學校因為害怕被“ dooced ”他們在任職期間，在今後的工作。 I don’t think that’sa reasonable expectation. But I do think it’s fair to imagine a world in which non-scripted life can be posted about without admissions office apoplexy.我不認為that'sa的合理期望， 但我認為這是公平的想像世界中，非腳本的生活可以沒有張貼有關招生辦公室中風。

That is, assuming admissions doesn’t have “meaningless, bland, anti-inflammatory” as prerequisite category tags, which they sometimes seem to insist upon.這是，假設招生沒有“沒有意義，平淡，抗炎”作為先決條件，類別標籤，他們有時似乎堅持。

Really, I’m just wondering if someone, somewhere [important] could start to see blogs as something besides another venue for web marketing in the classic sense.真的，我只是想知道如果有人，某處[重要]可以開始看到博客作為之外，另一個場地，網絡營銷在經典的意義。 If they were approached as something novel–as something more like guerrilla marketing –then I think schools would have a better chance of unleashing their students upon the web to do the work of selling the school for them.如果他們被看成是小說，作為更象游擊營銷的話，我認為學校將有更好的機會發揮他們的學生後，在網上做這項工作，出售學校給他們。 Throw the playbook away, or at least take a page from the successful yet hugely unofficial把劇本遠離，或至少採取一個網頁，從巨大的成功，但非官方的 student blogs學生的博客 that exist today.存在的今天。 Joe Gaylor, mentioned before on my site, does喬蓋洛，前面提到在我的網站上，是否 higher ed photography較高的教育署攝影 with a specific focus on REAL-ness and honesty, which I sincerely appreciate.一個具體的重點是實時性和誠實，我衷心感謝。 Charmingly, he’s doing his best to work with the consumers of his product–juniors and seniors in high school–and I think everyone could do a little more of that sometimes. charmingly ，他做他最好的工作，與消費者，他的產品-青少年和老年人在高中和我認為每個人都可以做多一點的，有時候。

Personally, and to the個人，並能 dismay驚愕 of Higher Ed marketers, I react negatively at attempts to force feed me較高的教育署營銷，我的反應消極 ，在企圖迫使飼料我 sanitized tour-guide babble消毒導遊babble . 。 With me, you’re going to retain that flawless brand image for your donors but you’re going to lose some points in my book; I know most people don’t feel all that strongly about blundering, insincere attempts to pander.與我，你要去保留完美的品牌形象，為您的捐助者，但你要去失去一些點在我的書;我知道，大多數人並不覺得所有的強烈blundering ，缺乏誠意，企圖迎合。 Now, when I take a tour, if I were to encounter something half as insincere as some of these student “blogs,” I would be more or less prepared for it.現在，當我採取參觀，如果我遇到一些一半的誠意，因為一些這些學生“的博客， ”我會更多或更少準備。 I’ve had good touring experiences, but if they glossed over some of the rougher details of a school (to a minor extent) so be it.我已經進行了良好的旅遊經驗，但如果他們輕輕帶過一些對粗糙的細節一所學校（一個小的程度上）那就這樣做吧。 “Selective recall” goes with that format and they add value with their knowledge anyways. “有選擇性的記得， ”雲與格式和他們添加的價值與他們的知識anyways 。 But when I’m reading a blog that purports to be the real true honest life of a college student, I have little patience for marketing drivel.但是，當我讀一個博客宣稱要真正真正誠實的生活，一個大學生，我有沒有耐心的營銷drivel 。 First, it feels misrepresentative.首先，它覺得misrepresentative 。 Secondly, it’s hugely patronizing to believe I’d be so gullible as to take it at face value.其次，它的巨大的光顧相信，我要那麼輕信，以考慮它在面值。 Most importantly, it doesn’t interest me.最重要的是， 它沒有我感興趣的。

In this recent furor over the Cornell blogs,在這最近的憤怒超過康乃爾博客， one of the bloggers其中的博客 contended that the ideal readers–prospective students–”didn’t want” any insight she or the other tour guides (who are bloggers) might have about things important to them at the University and that it was more important that she just convey the general sense of student life at Cornell through inane posts about her daily routine, amputating anything salacious (read: interesting).認為，理想的讀者-準學生“不希望”任何有識之士她或其他導遊（誰是博客）可能有重要的事情對他們在大學和，這是更重要的，她只是轉達一般意識的學生生活在康奈爾大學通過inane的職位對她的日常工作，被切除的任何淫穢（閱讀：有趣的） 。 I responded back with the obvious: WE CARE ABOUT ANY INSIGHT YOU HAVE .我回答回到與顯而易見的： 我們關心的任何有識之士你 。 Were their bloggers brainwashed or do they just think poorly of their readers?他們的博客洗腦或做他們只是覺得不好，他們的讀者？ Jenna writes on珍娜寫就 Christian Montoya基督教蒙托亞 ’s 9rules blog: ” Yes, we are a PR tool.奇摩9rules博客： “是的，我們是一個公關的工具。 We are tour guides, not journalists.” At least she doesn’t pretend to be anything else. 我們的導遊，而不是記者。 “至少她不假裝要一切。

If you’re not going to respect my intelligence, you’re not going to get much respect back.如果您不打算尊重我的情報，你不會得到尊重。 Remember the handy how-to I wrote on記得輕便如何到我寫的就 ways to keep me engaging with marketing如何讓我從事與市場營銷 ? ？ If you use student blogs bluntly as marketing PR, they generally fail on all three counts I mentioned.如果您使用學生的博客，說穿了，作為營銷公關，他們一般不能在所有這三個計數我提及。 In this context I am consuming them not as a member of a mailing list but rather as a general all purpose “prospective student” and let me just say this: if schools think superficial college blogs are affecting that target audience, they are dead wrong. On the other hand, if they think they are looking for “parental, donor, administrator, and media” approval, good work.在這方面我消費，他們不是作為成員的郵寄名單，而是作為一般的目的，所有“準學生” ，讓我只想說： 如果學校認為膚淺學院博客影響該目標受眾，他們是死是錯誤的。在另一方面，如果他們認為他們正在尋找的“家長，捐助者，管理員，與新聞媒體”批准，良好的工作。 I’m still not biting.我還是不咬。

I’m starting to sound like a broken record ; nb any undue vitriol here might be from my frustration with the recent travesty that Cornell has been parading about as a wonderful new thing . 我開始聽起來像一個打破紀錄 ;鈮任何不必要的硫酸在這裡可能會從我的挫折感與最近的嘲弄說，康乃爾一直遊行約作為一個美好的新事物 。

One last reminder: Most of this post was originally an e-mail based on a comment , not even a contact form inquiry. 最後一個提醒：最這個職位本來是一個電子郵件的基礎上， 評論 ，甚至不是一個接觸的形式調查。 Do you see the inblox-flooding eagerness I have to communicate with readers?你看到inblox -水浸的渴望，我要與讀者溝通？ I recently added the ability to subscribe the comments.最近，我補充的能力，訂閱的評論。 As always, I love to hear from readers.一如往常，我愛聽到從以饗讀者。 Join the party.入黨。