I pretty much agreed with Fred Stutzman out of the gate on the Facebook gifts feature when he said that the我幾乎都是同意李華明加州走出這個門就臉譜禮品特點時，他說，那 pricing and demand 定價和需求 wasn’t there appropriately for these to work out terribly well.是不是有適當為這些工作，列好。 Well, it’s about four months now since the introduction of the Facebook gifts capacity and I thought that was as arbitrary an occasion as any to look back and contemplate its failure.那麼，它的大約4個月，現在由於引進Facebook的禮物能力，我還以為那是因為任意一個時刻，因為任何回頭去沉思，其失敗的。 My specific inspiration for this is that recently with the F8 facebook platform in place there is a ‘Free gifts’ application which is exactly what it sounds like.我具體的靈感，這是因為最近與F8鍵Facebook的平台，在那裡是一個'免費贈品'申請，而這正是它聽起來像。 I know I’m not eager to give more publicity and hype to the facebook machine but hey, bandwagon.我知道我並不急於給更多的宣傳和炒作，以Facebook的機器，但嘿，跟風。

In my anecdotal experience the gifts went something like this for every friend I had on facebook: You had one free gift and you chose it reasonably carefully (perhaps) and gave it to one particular person, or you perhaps hoarded it and then, at some later junction, you gave it to one particular person.在我國，根據經驗，這些禮品去這樣，為每一位朋友，我對Facebook的：你有一個免費的禮物，你選擇了它合理小心（也許） ，並給它一個特殊的人，或者你也許囤積它，然後，在一些後來交界處，你給它一個特殊的人。 Then you became aggravated at the distraction of the ‘Give a Gift’ button on everyone’s wall.然後你成為加劇，在分心的'給予的禮物』 ，然後對每個人的牆。

As of this writing there are 177 gifts available for purchase in the ‘catalog’ many of them ‘limited edition’ but really none of them having fewer than 100,000 available for purchase, many with 1,000,000 and several with 10,000,000.為寫本，有177禮品，可供出售的，在'目錄'他們中的許多'限量版' ，而是真的沒有人，其中只有不到10萬人，可供出售的，許多與1000000和幾個與10000000 。 I think some went out of stock originally and are since gone.我覺得有些失控，股市本來是因為沒有了。 All the same, any current movement could probably be accounted for by new registrations–that 3% growth that everyone always talks about with Facebook.所有相同的，任何當前的運動可能是按新的登記，即3 ％增長大家總是談論與臉譜。 Just speculative, I suppose, but I think any purchases are really exceptions to the rule.剛剛投機，我猜想，但我認為，任何採購真的是規則的例外。 Maybe Facebook’s PR line differs, but coming from a school which is decidedly posher, I might expect, than the median facebook user’s, if there was going to be purchasing I think my demographic might be leading the way a little bit.也許Facebook的公關路線不同，但我來自一個學校，是斷然posher ，可能我期望，超過中位數在Facebook用戶的，如果有要被收購，我覺得我的人口可能一路領先一點點。 It’s not happening.它的情況並非如此。

Danah Boyd danah博伊德 envisioned the gifts 設想禮物 as being unsustainable long term in their then-current form, which looks to have been pretty spot on, too.作為不可持續的長遠，在他們當時的現有形式，它看起來已被美麗的地方，太多。 I also originally felt great resonance with Danah’s suggestion that scarcity should be involved more–Facebook almost started out really strong on this one when they had a limited introduction school by school which had people excited and wondering what the gifts were all about.我也原本以為很大的共鳴danah的建議，即稀缺應該參與更多的臉譜，幾乎一開始確實很強勁，這對他們逐一進行了有限的引入學校，由學校，其中有人們興奮，不知道是什麼禮物一回事。 Within a relatively short timespan, though, all interest had waned.在相當短的timespan ，雖然，所有的興趣已經減弱。

I guess at this point I’m looking to see if either something shifts with the gift strategy (evolution) or they’re swept under the rug (extinction).我猜想在這一點上我很希望看到，如果不是一些輪班與禮品策略（ Evolution ）或他們正在席捲下毯（滅絕） 。 I wonder if the additional bandwidth cost of those characters of code and occasional server calls for gift images etc has cost Facebook money relative to gift revenue?我不知道如果增加的帶寬成本的那些字碼和偶爾服務器呼籲禮品影像等費用Facebook的錢相對禮品的收入？

Final note: super-sharp readers will see I’ve tagged this post ’social networking site’ despite the fact that Facebook最後注：超級鋒利的讀者會看到我已經貼有標籤的這個職位的社會網絡站點'儘管事實上臉譜 likes not to be called that anymore 不喜歡被稱為猥褻 . 。 Maybe they’ll change their name to a symbol next…也許他們會改變自己的名字，以象徵未來…

Update : 2:20 am - Apparently four of my friends, newsfeed tells me, have recently received the ‘congrats grad’ gift! 更新 ：上午02點20分-顯然四個我的朋友，新聞告訴我，最近接到'祝賀畢業生'禮物！ Check first, though–two of them are a couple and these are their first gift-givings, and the other two… well, I can’t explain those immediately, but it’s not very statistically significant given the dearth of gifting I should have been seeing given the depth of my friend-pool.入住第一，雖然-他們二人是一對夫婦，而這些都是他們的第一個禮物- g ivings，與其他兩家…好，我無法解釋這些馬上了，但還不是非常明顯，由於缺乏贈予我要已經看到，由於深入我的朋友池。 Oh well.哦。

One More Note : Inside Facebook has 多一注 ：裡面有臉譜 some nice info 一些很不錯的信息 on the Free Gifts app which inspired this post.對免費贈品亞洲漿紙啟發了這個職位。