I don’t think sales and marketing go hand in hand with teaching, and I question whether they are the best match for honesty in college admissions.我不认为销售和营销携手并进，与教学，我的问题，无论他们是最匹配的诚信在大学入学。

That’s why I’ma little annoyed when I read through old posts like this one, delving into the past some: TargetX mentioned in an Email Minute这就是为什么我没有烦恼，当我翻看旧帖子就像这一次，钻研过去一些： targetx中提到的一个电子邮件分钟 back in January早在一月 that NACAC’s annual report essentially put marketing at the top of the list for desired skills in chief enrollment offices.这nacac的年度报告，基本上把市场营销在清单的最上方，为理想的技能，在行政招生办事处。

Marketing and sales go hand-in-hand in the corporate and commercial worlds.营销和销售是相辅相成在手，在企业和商业的世界。 It’s increasingly obvious that they go together in the academic world as well.它的日益明显，他们一起在世界学术以及。 Admissions needs to rely on the marketing expertise of its chief officer to support the sales efforts of its recruiting staff.入学需要依赖于市场营销的专业知识，其行政人员，以支持销售的努力，其招聘工作人员。

In today’s state of college admission, marketing and sales are no longer dirty words.在今天的国家大学入学，营销和销售不再是肮脏的字眼。

In context, I don’t suppose I really take issue with what is being said: it’s relating to a survey question which resulted in sixty-eight percent of colleges saying that “marketing was the most important professional qualification for chief enrollment officers at their institutions.” What gets me frowning is the notion that marketing and sales tactics are necessarily ideal for college admissions.在上下文中，我不假设，我真的采取什么问题，现正说：它的有关调查的问题，导致在68 ％的高校说： “营销是最重要的专业资格，行政招生人员他们的机构。 “什么得到我frowning是概念，即市场营销和销售策略是必然的理想大学招生。 I don’t generally like the whole concept of “selling” a college as a brand, whatever currency that may have today–it can detract from the student goals of making a good fit and ensuring a good match (which should be the college’s goals too!).我不一样，一般的整个概念， “卖东西”大学作为一个品牌，无论货币可能有今天的-它可以影响到学生的目标作出了良好的配合，并确保了良好的匹配（应学院' s的目标！ ） 。

‘Sales and Marketing’ reminds me of US News rankings, deception, etc. Fair? '销售和市场营销'使我想起了美国新闻的排名，欺骗等公平吗？ Not really.不是真的。 They can just as well be leveraged for good, informing students far and wide about the wonders of under-appreciated schools and programs.他们可以只，以及被杠杆为好，通知学生，到目前为止，和广泛的约奇观下，赞赏学校和程序。 If marketing and sales skills are utilized in ways more suited to college admissions from the student perspective, then I’m all for them.如果营销和销售技能，利用的方式更适合于大学招生从学生的角度看，然后我为他们所有。 If, however, they’re used to create branding and marketing schemes that are more traditional and, shall I say, unhelpful to the end viewer, then I’m upset by the additional ‘noise’ put into the field.但是，如果他们用来建立品牌和市场营销的计划，是较传统的，我应该说， 无助于月底检视，然后我很不高兴，由额外的'噪音'投入的领域。

Oh, and for those non-industry types who hadn’t heard about it before but are interested in the NACAC annual report, download a copy here:哦，对于那些非业界类型谁没有听过这之前，但有兴趣，在nacac的年度报告，下载一份副本，在这里： NACAC’s 2006 State of College Admission nacac的2006年国家的大学入学 . 。 I don’t know if I would describe the 90+ page document as a ‘fun’ read, but it’s definitely interesting.我不知道如果我想描述的90 +页的文件作为一个'玩笑'读，但它的绝对有趣。

I was on vacation for a week with my family in Provincetown (same as last summer!) and was so rushed to leave that I didn’t put up a post.我是在休假一个星期，我的家人在provincetown （同去年夏天！ ） ，并因此被送往离开，我并没有提出一个职位。 Back now!回到现在！

edit note 2:40pm: a couple slight edits for clarification made to respond to commented concerns. 编辑注意：下午2时40分：一对夫妇略有修改为所作的澄清回应评论关注的问题。