I don’t think sales and marketing go hand in hand with teaching, and I question whether they are the best match for honesty in college admissions.我不認為銷售和營銷攜手並進，與教學，我的問題，無論他們是最匹配的誠信在大學入學。

That’s why I’ma little annoyed when I read through old posts like this one, delving into the past some: TargetX mentioned in an Email Minute這就是為什麼我沒有煩惱，當我翻看舊帖子就像這一次，鑽研過去一些： targetx中提到的一個電子郵件分鐘 back in January早在一月 that NACAC’s annual report essentially put marketing at the top of the list for desired skills in chief enrollment offices.這nacac的年度報告，基本上把市場營銷在清單的最上方，為理想的技能，在行政招生辦事處。

Marketing and sales go hand-in-hand in the corporate and commercial worlds.營銷和銷售是相輔相成在手，在企業和商業的世界。 It’s increasingly obvious that they go together in the academic world as well.它的日益明顯，他們一起在世界學術以及。 Admissions needs to rely on the marketing expertise of its chief officer to support the sales efforts of its recruiting staff.入學需要依賴於市場營銷的專業知識，其行政人員，以支持銷售的努力，其招聘工作人員。

In today’s state of college admission, marketing and sales are no longer dirty words.在今天的國家大學入學，營銷和銷售不再是骯髒的字眼。

In context, I don’t suppose I really take issue with what is being said: it’s relating to a survey question which resulted in sixty-eight percent of colleges saying that “marketing was the most important professional qualification for chief enrollment officers at their institutions.” What gets me frowning is the notion that marketing and sales tactics are necessarily ideal for college admissions.在上下文中，我不假設，我真的採取什麼問題，現正說：它的有關調查的問題，導致在68 ％的高校說： “營銷是最重要的專業資格，行政招生人員他們的機構。 “什麼得到我frowning是概念，即市場營銷和銷售策略是必然的理想大學招生。 I don’t generally like the whole concept of “selling” a college as a brand, whatever currency that may have today–it can detract from the student goals of making a good fit and ensuring a good match (which should be the college’s goals too!).我不一樣，一般的整個概念， “賣東西”大學作為一個品牌，無論貨幣可能有今天的-它可以影響到學生的目標作出了良好的配合，並確保了良好的匹配（應學院' s的目標！ ） 。

‘Sales and Marketing’ reminds me of US News rankings, deception, etc. Fair? '銷售和市場營銷'使我想起了美國新聞的排名，欺騙等公平嗎？ Not really.不是真的。 They can just as well be leveraged for good, informing students far and wide about the wonders of under-appreciated schools and programs.他們可以只，以及被槓桿為好，通知學生，到目前為止，和廣泛的約奇觀下，讚賞學校和程序。 If marketing and sales skills are utilized in ways more suited to college admissions from the student perspective, then I’m all for them.如果營銷和銷售技能，利用的方式更適合於大學招生從學生的角度看，然後我為他們所有。 If, however, they’re used to create branding and marketing schemes that are more traditional and, shall I say, unhelpful to the end viewer, then I’m upset by the additional ‘noise’ put into the field.但是，如果他們用來建立品牌和市場營銷的計劃，是較傳統的，我應該說， 無助於月底檢視，然後我很不高興，由額外的'噪音'投入的領域。

Oh, and for those non-industry types who hadn’t heard about it before but are interested in the NACAC annual report, download a copy here:哦，對於那些非業界類型誰沒有聽過這之前，但有興趣，在nacac的年度報告，下載一份副本，在這裡： NACAC’s 2006 State of College Admission nacac的2006年國家的大學入學 . 。 I don’t know if I would describe the 90+ page document as a ‘fun’ read, but it’s definitely interesting.我不知道如果我想描述的90 +頁的文件作為一個'玩笑'讀，但它的絕對有趣。

I was on vacation for a week with my family in Provincetown (same as last summer!) and was so rushed to leave that I didn’t put up a post.我是在休假一個星期，我的家人在provincetown （同去年夏天！ ） ，並因此被送往離開，我並沒有提出一個職位。 Back now!回到現在！

edit note 2:40pm: a couple slight edits for clarification made to respond to commented concerns. 編輯注意：下午2時40分：一對夫婦略有修改為所作的澄清回應評論關注的問題。