College websites were rated worse this year than the last–I’m not surprised that this is the ninth straight year of decline, and you shouldn’t be either.学院的网站被评为差，这年比上- i'm并不感到惊讶，这是第九届，今年的跌幅，而你不应该。

TargetX is generally pretty spot-on with their weekly e-mail minute (though not targetx是一般漂亮的现场就与他们每周电子邮件分钟（虽然不是 always 总是 ) and a few weeks ago they ）和几个星期前，他们 wrote about a survey写的一项调查 of 100,000+ college-bound students polled by the National Research Center for College & University Admissions.的100000 +高校约束学生调查，由国家研究中心，大学及大学入学。 I don’t know much about the NRCCUA and I know little about the methodology or criteria of this survey because I don’t care to我不知道很多有关nrccua ，我知之不多的方法或标准，这项统计调查的，因为我不小心 pay $1000支付1000美元 to find out.来一探究竟。 Point notwithstanding, their ‘enrollment power index’ purports to show approval ratings of college websites dropping year over year.点，尽管如此，他们的招生权力指数'的目的是显示批准的评级学院网站的下降，比去年同期。

How ugly were the results?如何丑陋的人结果如何？ “Only 140 A’s, along with 713 B’s, 1,369 C’s, 635 D’s and 230 F’s. “只有140一的，随着713 B的， 1369年C的， 635 D的230和f的。 No sites scored in the 90’s or 80’s on the 100-point scale, only 16 scored in the 70’s, and nearly one third of the schools earned scores in the 50’s or 60’s.” Still, minimalism aside, it’sa bizarre methodology which has没有网站得分在90年代或80的历史上100点的规模，只有16分，在70年代，近三分之一的学校所赚取的分数在50年代或60年代的“ 。仍在，极简主义不谈，这是奇怪的方法，其中有 Lawrence University’s website劳伦斯大学的网站 as the #1 website.作为＃ 1网站。 It’s not bad, it’s just… not great.它的不坏，只是…并不大。

As I see it this is because of two things : 在我看来，这是因为两件事 ：

  1. Continual failure of college websites to meet basic needs, and不断的失败学院网站，以满足基本需求，以及
  2. The increased scope of demands made by students as consumers of this web content.范围扩大提出的要求，由学生作为消费者对这个网址的内容。

For the first, let me relate a story that I told at the college board forum and have repeated elsewhere: when I was filling out applications and getting teacher recommendation envelopes together, it took me essentially an entire weekend to find the addresses of ten school admissions offices because of inconsistencies across sites and with the common app listings.为首先，让我涉及了一个故事，我说，该学院董事会论坛，并已多次在其他地方：当我填写申请，并得到老师的建议，信封在一起，我花了基本上是一整个周末找到的地址10入学办事处不一致的，因为整个网站，并与共同的亚洲浆纸上市。 Unacceptable!不可接受的！ For the second point–things like “the ability to apply online” should be givens, really, in 2007.对于第二点-的东西，像“的能力，在线申请”应吉文斯，真的，在2007年。 From carbon footprints to student stress to student outreach, anything less is untenable.从碳的足迹向学生强调，对学生的推广下，什么都少，是站不住脚的。

College websites have to serve a lot of different audiences in very distinct ways, but so many need not fail the grade as much as they do.学院网站服务了很多不同的受众在十分鲜明的方法，但这么多需要不能辜负级多，因为他们这样做。 Hopefully we’ll see some more positive developments, though I have to ask–please don’t model them off Lawrence University!我希望我们将看到一些更积极的事态发展，虽然我要问-请不要模型，将它们赶走劳伦斯大学！ Let’s try for something a little more innovative.让我们尝试的东西多一点创新。