I’ve just finished to read this post of the blog digital natives.
This student think the reputation management should begin early and I share the same point of view. She gives 2 advices :
1)Avoid using your full name on the Internet at all costs…

Although, we shouldn’t all gang up on Diana–she did send me a nice note telling me that she did agree with me a lot, too, and wished she could have been a little clearer about what she said! But it does just go to show that even as it is tricky for an individual to navigate the fine line between self-publicizing and proper privacy, it’s hard to prescribe good courses of action, too–even with the best intentions.

While Diana is correct that a student could get into trouble if they published their own personal blog connected to their real name and discussed matters they would prefer a future employer or college admissions officer not to see, there is absolutely no harm in creating a professional blogging entity early. Further, a student could simply put up a single, simple professional resume outlining his or her work experience, awards, involvement, etc. Not only could this never hurt someone, it would be incredibly useful should they be Google’d in the future.

Your anecdote in your comment at Diana’s blog, Sam, is very telling. And indeed, it is increasingly more common that teenagers are becoming more marketable just through having their own domain. I have heard of employers hiring young interns simply because of the favorable results that Google served.

But yeah, better to educate than to scare away and let people fall through the cracks!