September 20, 2008
Posted by Sam Jackson
Let me tell you about Unigo.com
The biggest thing to happen to the college search scene in years just went public, and it's called Unigo. It is a tremendous new company which I think will really make big waves: it's essentially an online, user-generated college guide book, though that description sells it short. This weekend's New York Times Magazine does a good job telling readers all about Unigo, but I'd like to take a moment to share my story about this very exciting enterprise as well. Unigo is a must-visit site for:
1. anyone applying to college (how I wish I had such a resource!),
2. anyone at college (to tell the true story of your institution), and
3. anyone working at the college (to get an easily accessible angle on what students are thinking and saying).
I'm a current senior at Yale University and I've been blogging about college admissions and higher education marketing trends since I began my college application process in 2005. I now also write about my experience here at Yale.