I will keep this short and focus on the content here, folks, because it's amazing. A few years back I wrote an angry letter to Yale Dean of Admissions Jeff Brenzel for not being forward-looking enough with the admissions office. I will soon have to draft him a letter of congratulations for his support of this great student-led, student-created effort to create a fantastic Yale admissions music video. Much of what I've ever said on the blog about engaging branding and effective marketing comes together here in one fell swoop. More analysis of this later, and praise for the enterprising students who developed the video. For now, have a look and share your comments! You won't regret it.