43 Folders is one of my favorite “productivity” sites on the web – unlike many of the others, it’s somewhere I can go and know that I can actually learn something about how to use my time / life / neurons more efficiently and more happily. I was reading the other week a post by Merlin Mann from some time ago titled “What Makes a Good Blog?” outlining some of the key principles he saw as key to having a blog really be worth reading.
He went into more depth with his list, but I will reprise the titled bullets here. He says good blogs should have 1. a voice 2. focused obsessions 3. attention * interest 4. paragraphs 5. style and curation 6. weirdness 7. the ability to make you want to start your own blog 8. trying-ness 9. rule-breaking . My efforts to condense his paragraphs into single nouns doesn’t work perfectly, but I think the idea is clear. My own blog fails at the current moment on a great many of these counts, and in some respects perhaps never lived up to all of them. While I think there are definitely exceptions to the rules here, I think that his are good guidelines to think about, fine criteria for blog judging.
What does this mean for me and my blog? Aside from the fact that I am committing that fatal sin right now, by blogging about blogging (!), my personal authorship creates a problem for the blog because while I give it a voice, today I have trouble executing focused obsession about college admissions and higher education marketing. Is this something that I am still passionate about? Yes, absolutely. But more importantly, it is not a niche that I want to focus on exclusively forever — I don’t want to be stuck in a rut, and I feel that in many ways the higher education blogosphere is not moving in any exciting directions. The integration of technology and education, and technology and marketing, is never-ending; yet somehow the same topics feel stale, perhaps because they come up again, and again, and again. So, this has been a serious de-motivation in blogging; a vicious cycle which produces less content, which leads to less interaction, which leads to less content-creation, and brings us to the level of stagnation you see here today.
So, I’m not trying enough, and I’m finding myself wanting to focus on other obsessions — if I had any that I wanted to focus on strictly enough. What I’d like is a platform where I could post my thoughts about a related series of subjects and get a good interaction with the online community going – but the problem I have today is that too many of my blog-readers are now (or have always been) less interested in that and more interested in “finding the angles” — either “how to get into yale” or “how to market to kids who want to get into yale” — less about talking about the issues, less even about Q&A! Is it my own fault that I have generated so many lurkers? Come out of the dark, readers!
This post is a little unfocused because I’m quite sick, but I wanted to try to write about it and have people share their thoughts about what they would like to see from the blog. Contrary to popular belief, I don’t write it so much for my own personal satisfaction so as to help others and to instigate discussions, so what others think after reading does have a big impact! Please let me know.
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