May 18, 2010
Posted by Sam Jackson
Chinese Youth and the Social Web
My name is Sam Jackson, and I am currently a rising senior political science major at Yale University (Class of 2011). In the fall of 2009, I was a participant of the Yale-PKU Joint Program, based in Beijing. There I had the opportunity to live and study with Chinese students. I found the unique ways that Chinese students approached the internet - and, especially, the social web - to be of great interest. I wanted to find a way to share some of what I was discovering from my time studying abroad. This was made possible through the support and encouragement of danah boyd and Microsoft Research, for whom I prepared this report, Chinese Youth and the Social Web (PDF).
While in China, I conducted a series of interviews with friends and other students readily accessible to me (and my language abilities). I subsequently transcribed portions of these interviews and arranged them with additional commentary into a larger report. The ultimate goal of this work is to offer a rough answer to the following question: "How can we understand youth practices in a Chinese context?"
A few key questions focused this general theme:
a) Where do students go online? What’s cool, and what’s not?
b) Why do Chinese youth use the sites that they do?
c) How (if it all) can different online communities be characterized?
d) What are common usage practices, and how do they meaningfully differ from those in the United States?
e) How do underlying factors in China – institutional and cultural – shape usage of social network sites and tools?
The report is divided into three main sections: first, a general background or topology of the social web as it applies to students at Beida; secondly, a report on early experiences online and the role parents play; lastly, perceptions of safety and attitudes towards privacy online.
Here again is the completed report (PDF). It is a small, qualitative snapshot meant to help situate the reader, and I hope that you enjoy reading it. If you have any questions or comments, please feel free to share them here, either in the comments or as a personal note to me.
I am also infinitely grateful for the patience of all those interviewed as I asked endless questions about the differences between different instant messaging programs, websites, mobile phone company data plans, and the specifics of managing their identities online.
Please enjoy! If you'd like to read more about my time in China, look for posts with the tag 'China' to read previous posts I have written. Thanks for reading.
a) Where do students go online? What’s cool, and what’s not?
b) Why do Chinese youth use the sites that they do?
c) How (if it all) can different online communities be characterized?
d) What are common usage practices, and how do they meaningfully differ from those in the United States?
e) How do underlying factors in China – institutional and cultural – shape usage of social network sites and tools?

I'm currently a rising senior at Yale University and I've been blogging about college admissions and higher education marketing trends since I began my college application process in 2005. I now also write about my experience here at Yale.