the Sam Jackson College Experience

The biggest thing to happen to the college search scene in years just went public, and it’s called Unigo. It is a tremendous new company which I think will really make big waves: it’s essentially an online, user-generated college guide book, though that description sells it short. This weekend’s New York Times Magazine does a good job telling readers all about Unigo, but I’d like to take a moment to share my story about this very exciting enterprise as well.  Unigo is a must-visit site for:

1. anyone applying to college (how I wish I had such a resource!),
2. anyone at college (to tell the true story of your institution), and
3. anyone working at the college (to get an easily accessible angle on what students are thinking and saying).

What makes Unigo so clever and interesting? So slashdot-worthy? Unigo launched last week with tens of thousands of reviews, photos, and videos for a pre-launch list of 225 colleges–30,000 reviews at launch, and that number grows daily. I expect to see a big explosion after this press bump, since these first few ten thousands were just done with the organizational skills of a few interns and the great Unigo team. I know they’re great because I got a chance to visit their NYC office and meet them : )

Unigo’s founder, Jordan Goldman, contacted me out of the blue last spring asking me if I would be interested in a secret project of his. I knew little about Jordan except what I remembered from reading The Gatekeepers, where his college quest was profiled, and from what Google told me. Still, I figured that anyone who insisted I come to New York to learn about their secret internet project must really have had something interesting for me to see, so I hopped on a commuter train as fast as I could to meet with him. And how glad I am that I did! I learned all about Unigo (then going by the stealth name ‘ByStudents’ to collect its reviews) and really just fell in love with the project.

I gladly took a spot on the advisory board and have been really excited over the last few months as I’ve seen the web site transition from wireframes to code and finally to launch. (I even helped contribute some content myself, working with some Unigo staffers to film a series of exceptionally boring videos about Yale.)

So, a little more about Unigo - pulling here from the press release. Unigo features…

Original articles from students and recent grads on every aspect of college admissions and college life;

An Intelligent Calendar to guide students through the search/application process;

“Unigo Match” to help students find the colleges that are right for them, and current students at those colleges with whom they can interact

For 225 top colleges, editorially-written overviews, accompanied by tens of thousands of current student reviews, photos, videos and documents

Ability to search through reviews of every college by each reviewers’ gender, ethnicity, major, political leaning, hometown and more, so you can see every college from a variety of perspectives

All content can be rated, commented on and flagged by other users to ensure truthfulness and accuracy.

Jordan is going a long way towards enabling some of the changes that I have been working towards with my blog. As Chuck Hughes, a former Senior Admissions Officer at Harvard says,

“It’s frankly incredible that this hasn’t been done before. Unigo gives high school students and parents an unprecedented volume of the content they need, centered around one of life’s most stressful decisions.  And it gives college students all the reviewing, video-sharing, photo-sharing, document-sharing and networking capabilities now familiar to web users everywhere – but all in one place, and with a purpose.”

Jordan tested out this approach with some dead-trees guidebooks (Students’ Guide to Colleges) in 2005 and 2006 while at Wesleyan. One visitor to my site was impressed but wrote me to say that they stole my vision — on the contrary, Jordan was already making it happen long before I was even blogging, connecting current students with prospective applicants in an authentic and honest communications channel.

So what makes Unigo different? I went on at length about this with a few reporters this summer, though to my chagrin it looks like none of my interviews were catchy enough to merit printing ; ). In short, Unigo succeeds where many other websites have failed because it goes above and beyond flawed quantitative approaches to college admissions searches. Too many sites ask readers just to crudely rate different aspects of schools and then write a few scant sentences about their entire experience. The brilliance and genius of Unigo is that the questionaires students work from really inspires thoughtful and lengthy responses which are meaningful to readers. It’s not a problem that was easy to solve, as anyone who has administered a survey can attest.

It’s true that Unigo will not be a perfect source of information, and it’s not a replacement for all college admissions rituals. But I think that time spent on Unigo (free!) is much better than time spent supporting distorting publications ($$$ for a yearly update of US News & World Report’s joke of a report). I don’t think that someone should make their entire admissions decision on the basis of what they can see on their screen–how do you average together a few hundred subjective opinions of someplace to make your own judgment?–but I think Unigo will be a great complement. Especially for people who are less able to just up and travel around the country to visit schools, the addition of more photos and videos, and especially more raw footage, is a fantastic boon. Or, in this global world, imagine the international student faced with a one-dimensional college website–where else were they to turn before now?

The fact that Unigo will also have editorial reviews will helpfully add a nice layer of polish to the volumes of user-generated reviews, but just reading through them there is a real amazing quality to the collection. At some schools, more than 10% of the student body contributed! This is a really amazing figure. Can you imagine, even if you went to visit a school, talking to 10% of its student body and asking them how they felt about their experience?

I could write more about Unigo, and would like to continue this conversation with any readers who would like to have it – please comment and tell me what you think, and let Unigo know at their company blog, too. I won’t keep your attention any longer – go ahead and check out Unigo for yourself, maybe look at your own school / alma mater / dream school, then come back here and tell me what you think!

More background about Unigo:

Jordan Goldman, Unigo’s founder/CEO, is now 26 years old.  As a 17 year-old Goldman was featured in a New York Times article on the college admissions process.  Times education reporter Jacques Steinberg began following Goldman, and the specifics of Goldman’s own college search later became the subject of Steinberg’s New York Times bestselling book The Gatekeepers.The next year, as a college freshman, Goldman set out to improve the college search process by creating a series of more accurate, honest and 100% student-written college guidebooks.  Goldman’s Students’ Guide to Colleges went on to be published by Penguin Books in 2005, was updated for publication in 2006, and was featured in Forbes, US News and Time Magazine.

Goldman created Unigo.com and formed a board headed by Frank V. Sica (a private equity investor and board member of JetBlue), and an advisory board that counts Tom Rogers (CEO of Tivo), Bob Chase (former president, National Education Association), Chuck Hughes (former Senior Admissions Officer, Harvard University), Don Ross (Chief Revenue Officer, Bankrate.com) and education blogger Sam Jackson as members.  Goldman’s partners in Unigo include design firm Deepend New York, build firm GotCoders and entertainment firm Autonomy.

Contact:
Sharon Fuchs
Sharon@unigo.com
(O) 646-861-7845
(C) 917-364-6194

About a month ago, I wrote about patterns I found comparing Yale and Harvard in Google searches through Google Trends. Well, just today, Facebook released a simply fascinating tool called “Lexicon” which is the same thing, but for wall posts. Computers (not humans!) track the content of every wallpost for words and phrases, and you can search for trends and comparisons over time using this new tool. Very cool, right?

Lexicon shows the number of users that posted each term per day on a profile, event or group Wall. It does not count repeated terms by the same user on the same day. This is to account for the seasonality of Wall posting in general; for example, there are fewer overall posts in the month of December.

My complaint about my previous Google Trends related efforts had been the fact that Google Trends was not targeted enough to college age students to give more precise sampling to *really* show the trends when it came to buzz about individual schools over the course of the admissions cycle. Facebook’s demographics pretty much fix this problem, and the following chart is very exciting.

The greatest influence here can be seen from Harvard and Princeton dropping their early programs. Yale has a huge attention buzz boost in December, but by spring admissions time it is at parity with Princeton (Gasp!) and Harvard has a significant edge in attention. As with Google Trends data, the same incredibly eerie trend occurs where everyone talking about school A talks exactly proportionately with those talking about school B with the same upticks and downticks, with high levels of accuracy.

In general, the same observations as before apply… just nice to see them borne out in slightly cleaner data somewhere else. Read about the patterns I found in the Google Trends data by clicking here, or see below.

Compare with Google Trends data (Red is Harvard, blue is Yale).

This is just a quick post to congratulate all those who were just accepted regular decision to Yale for the class of 2012. This is a great achievement! Some of you will come to Bulldog Days, some (like me) won’t, and some of you will decide to go somewhere else altogether.

It’s also just a note to say that even if your heart was set on Yale, and you were rejected or waitlisted, all is not lost! The dirty secret of college admissions is that people tend to be happy wherever they go, and what’s more, actually going to a school like Yale has no causal impact on your success or chances in life or etc–you control that, and statistically you’re just as able anywhere else (as shown by analysis of people who get into Yale, but choose to go elsewhere).

I’m reposting below a message from a fellow member of 2011, originally posted before SCEA decisions in December. Also, if you I know you in real life and you got in or even if you didn’t, please let me know because I am anxious to see if you might be joining me next year… you know who you are! Without further ado:

Hi! As a class of ‘11 yalie, i can tell you that lots of people on campus are excited that in a little over a day there will be several hundred new prospective yalies! As a former SCEA applicant, i can also understand how anxious many of you are right now. So before you log on to admits.yale.edu and get what you may think is the most critical result of your life up to this point, i wanted to share some thoughts.

Yale was my absolute first choice when i applied early action. I wanted to be in the northeast, the campus is beautiful, the residential college system really does work (ie, i don’t want to imagine what this semester would have been like if i didn’t have berkeley, but that’s beyond the point of this note), and as much as i hate to admit it, the huge endowment and name are big selling points. Yale also has its share of flaws, and if you have a romantic notion of a perfect life following your admission (as i did), you’ve been misled.

I don’t mean to tell you that you shouldn’t be excited about tomorrow. Yale is a great college and you’ve accomplished something very difficult if you’re accepted. What i do think you should know is that i’ve often thought i could have been just as satisfied, if not more satisfied, with a different college experience. Yale isn’t a perfect place, and yale isn’t “the one.” So if tomorrow at fiveish (for the most eager among you, i believe you could access the results at around 4:15 last year) you don’t see a big blue screen with a bulldog replacing the A in YALE, know that life is not over. Know that for most of us there really is no “one,” and that your college experience will be what you make of it. Know that my sister, who is every bit as smart as i am but went to a college that US News and World Report ranks below their top fifty liberal arts colleges, had a more satisfying college experience than i’ve had this semester. Know that Yale is a great place with interesting people and lots of options, but know that there are lots of great places with similar resources. Know that four years from now, you’re only going to have had one college experience and the quality of that experience is mostly dependent upon the attitude with which you approach it.

So for those of you who do see the bulldog tomorrow, know this: you are very lucky. Visit Yale, live our lives for a few days, and decide if this is the right place for you. The large majority of you will come to that conclusion, and that’s a testament to the magic of Yale. For those of you who don’t see that bulldog, it’s imperative that you embrace what i could not: If you had a realistic shot at Yale, you’re in very good shape and will be admitted to many other colleges, likely including several of Yale’s peer schools. What’s more (and more important), wherever you end up, your experience is contingent upon your outlook and actions more than anything else. There is no “one”, and the one you choose is just as likely as anywhere else to be the absolute best experience possible for you.

Best of luck, wherever tomorrow takes you.

~A bulldog ‘11

I don’t agree with every word, but it’s a pretty good message. To prospective students reading: let me know how things turn out! I am always interested in the going-ons of my readers, really. I hope everyone gets what they want, but that sadly can’t be the case. Just remember that what makes your college experience great is not your college–it’s you.

[message originally posted in December]

There has been a 14 percent decrease in the number of Yale students getting Pell grants in the last 8 years, according to Pell Institute senior scholar Tom Mortenson study, reports the Yale Daily News. Dean of Admissions Jeff Brenzell disagreed by citing more limited data which statistics professors at Yale argued were statistically invalid. Instead, it seems he prefers to somewhat cherry pick his data, looking at families % with less than $60,000 a year. Quotes from the article, emphasis mine:

Mortenson said he was especially concerned about the 14-percent drop in Pell students at Yale in the past eight years, given that the percentage of Pell students at Harvard University increased by 53 percent over the same time period, according to his Dec. 2007 analysis.As the percentage of low-income children in the K-12 school system increases, Mortenson said, Yale has a responsibility to help educate these students — a responsibility that it is not meeting.

“The real question is, ‘Who is trying to deal with this huge demographic tide, and who isn’t?’” Mortenson said. “As I look at Harvard’s data, I say Harvard is, and as I look at Yale’s data, I say Yale isn’t.”

Yale’s recent announcement of an unprecedented increase in undergraduate financial aid did not change his analysis.

Mortenson called Yale’s new financial-aid initiative — which dramatically reduces the expected parental contribution from families making up to $200,000 a year and eliminates the need for student loans — a mere “public-relations gesture.”

So… there’s failure all around, but Yale is especially lagging. Brenzel does reasonably point out that some of Harvard’s success with Pell grant numbers could just be that Harvard has a better ability to get them to come, rather than special recruitment efforts; Harvard’s yields are certainly very impressive in general and a Harvard admissions letter can be pretty sticky. But that just means that Yale needs to work harder and reach out more to low income students. This might not be the fault only of the admissions office, it could be that they are not able to effectively allocate their resources to do so without compromising other parts of their mission which are valued more. Luckily, here at Yale… they don’t really have to choose! The university has the resources needed to make significant change here, and if it isn’t moving up the charts on this, it can’t point at Harvard or anyone else and try to avoid blame.

Read the rest of this entry »

One thing I have always wanted to do is make good use of my split audience. There are students and admissions officers / higher ed professionals–why not have them both work together for mutual benefit? What would really be great would be if the latter group pitched in to co-sponsor a scholarship, which would be awarded to someone from the first group of readers after a public contest which would solicit student opinions about the college admissions process. A promising student gets some money for college applications / college costs, sponsors get good PR, and everyone gets to learn from the exchange.

Anyone interested in contributing? Drop me a line through the contact form or sam [at] samjackson [dot] org. If we could get just a few sponsors– individuals and/or companies or websites could donate $50-100–that would be a nice $500-1000 award right there. (Believe it or not, I had been sitting on this idea for a while and only just today came upon AdmitSpit’s plans to have a sponsored scholarship — I originally started this post only planning to talk about my blogging revenue situation, but figured I’d go one step farther!)

The real income from blogging comes indirectly. This blog has helped me to gain exposure and net great job opportunities. It’s hard to quantify all that. Still, I make a little on the side from the ads that I run. I wish I did not have to run them, but sponsorship offers have been few and far between and. The last major offer that I received, in 2006, would have amounted to the total revenue I made for 2007–in about one month. But I turned it down because I saw it as a conflict of interests and wanted to maintain good integrity (so I could get those other indirect opportunities–right?).

I’m often asked how much money I make blogging, and my answer is usually “enough to support the site’s expenses, with a little left over [which I save for college].” Sadly, my meager revenue comes no where close to paying for college. It wouldn’t even cover books from these past two semesters. Let me put it this way: My total blogging revenue for 2007 represents approximately 1.6% of my total cost of attendance here at Yale for the year, less Yale scholarship. My most profitable month on record (this past January, 2008) occured when I hardly posted at all, so advertising revenues are clearly tricky. My blog is very niche which makes it tricky to connect with advertisers, although I think I do have a pretty awesome niche with some great readers. Short term goal: ditch AdSense and replace it with some sponsorship blocks. Oh well! We continue to hit records for subscribers and readers (and ad revenue) so by the time I graduate who knows where we’ll stand?

Advertisers, sponsors, readers–thoughts and feedback from everyone is welcome, here or by e-mail.